Lately we've received a bunch of questions around why we are branded "Sass Factory". Yes, our t-shirts are conceptually new, so why aren't we called "Paper Doll T-shirts" or "Dress-up Doll T-shirts" or something of that nature?
Well, it's really quite simple. We know our products are key to our business but we designed them holistically and the clothing is only one half of our concept. The other half is the online "fashion designer" concept. Every purchase contains a code that leads fashionistas to our web site (http://www.SassFactory.com). Once there, they also discover the Sass Factory Design Studio, where girls can create their own fashion designs.
Now the Design Studio is not like any other dress-up doll game site out there. Girls can create fashion designs with granular detail, simply. They first pick their model and the model's pet dog, if they desire (yes, they can create outfits for the dogs too!). They can then design from many details and colors/designs to create original fashion designs that they can post to the Sass Factory Catwalk. Once posted on the Catwalk, other fashionistas can rank them by giving them 1 to 5 stars. The highest voted outfits get highlighted on the Sass Factory web site for all to adore!
Furthermore, the most popular designs will influence future Sass Factory dress-up outfit appliques!
So that brings us back to why "Sass Factory"? We want to make sure people know right away there is more to Sass Factory than the physical products - we want to spark the imagination and make sure our name represents that we are offering the ability to "create" something and to "be the creator".
Sass Factory has just made it's entrance in this big, wide world, but we selected our brand futuristically and have high hopes that people will one day associate our products and web experience with a personal experience in which they will be able to lead a sassy revolution through their own creativity.
Well, that's our reasoning. Stay sassy!
Monday, December 12, 2011
Wednesday, December 7, 2011
How Young is "Too Young" for Beauty Treatments?
Here at Sass Factory, we subscribe to the fact that girls are "sugar and spice and everything nice".
We are big fans of the color pink.
We're huge believers in "girls being girls"...And by that we mean "girls being girls" not "girls being women".
Lately, we've been reading headlines about girls as young as 8 years old getting botox, bikini waxes and other "beauty" services that have traditionally been reserved for women many times their age...
Sure, we've been guilty of encouraging girls to dress-up in who or what they want to be, whether it be a soccer player, fairy princess or pop star. Often times we see our little sweethearts playing at being grown-ups, as doctors or chefs or moms.
But we firmly believe there is a clear line between letting your child pretend she's older than she is, versus enabling her to have experiences beyond her years, regardless of whether she expresses wanting them.
In what world is it OK to let your little girl think she has wrinkles or that the peach fuzz on her legs or arms is something to be ashamed of? There is something really wrong with encouraging solutions for that, or even telling her she is anything short of perfect just the way she is.
One of our staff innocently took her niece to get her first kids pedicure at age 6 as a treat, without thinking twice about it. Although her niece thought it was neat, and has never again asked for one, our friend and staff member is now wondering if this was the right thing to do, or if she exposed her niece to something that she should be doing later in life.
What are your thoughts?
We are big fans of the color pink.
We're huge believers in "girls being girls"...And by that we mean "girls being girls" not "girls being women".
Lately, we've been reading headlines about girls as young as 8 years old getting botox, bikini waxes and other "beauty" services that have traditionally been reserved for women many times their age...
Sure, we've been guilty of encouraging girls to dress-up in who or what they want to be, whether it be a soccer player, fairy princess or pop star. Often times we see our little sweethearts playing at being grown-ups, as doctors or chefs or moms.
But we firmly believe there is a clear line between letting your child pretend she's older than she is, versus enabling her to have experiences beyond her years, regardless of whether she expresses wanting them.
In what world is it OK to let your little girl think she has wrinkles or that the peach fuzz on her legs or arms is something to be ashamed of? There is something really wrong with encouraging solutions for that, or even telling her she is anything short of perfect just the way she is.
One of our staff innocently took her niece to get her first kids pedicure at age 6 as a treat, without thinking twice about it. Although her niece thought it was neat, and has never again asked for one, our friend and staff member is now wondering if this was the right thing to do, or if she exposed her niece to something that she should be doing later in life.
What are your thoughts?
Friday, November 18, 2011
Back to Blogging!
Wow! We've been MIA for a while on our blog - and that's not cool. I guess we got so carried away with research, development, manufacturing and finally LAUNCH, that we didn't make the time to blog about all the fun we've been having!
"Wait!", you say, "Did you say LAUNCH?"
Yes we launched!! Words cannot express just how thrilled we are to have the fruits of our labor come to fruition (yes, we used the word "fruit" twice in that sentence) :-)
So, now that we are back on our blog, we decided it's right here that we're going to be transparent about the persona of Sass Factory - who we are (we consider ourselves super sassy and kind of "adorkable" - and no, that's not a type-o!), what we think is cool and interesting these days or simply whatever is on our minds. In a nutshell, we want our blog to be playful and creative, kind of like, well...kind of like our products quite honestly!
So what are these products we speak of? Sass Factory is a paper doll inspired t-shirt line which girls 5-12 can customize with detachable appliqués. The t-shirts (called Me-Ts), which feature one of six different characters, have "clothing" and "pet dogs" that can be used to change the look of the Me-T character.
There are 6 different detachable pup appliqués to choose from and 15 different dress-up outfit appliqués. The Me-Ts come in either pink or purple and each Me-T comes with two dress-up outfits and a pup.
Check out our Web site to learn more: http://www.sassfactory.com/
And finally, don't forget to "Like" us on Facebook and follow us on Twitter - we like to do contests and giveaways in both places, and we simply adore offering special discounts to our fans and followers!
So, until next blog post, stay sassy and remember: dream it. design it. dare to wear it.
"Wait!", you say, "Did you say LAUNCH?"
Yes we launched!! Words cannot express just how thrilled we are to have the fruits of our labor come to fruition (yes, we used the word "fruit" twice in that sentence) :-)
So, now that we are back on our blog, we decided it's right here that we're going to be transparent about the persona of Sass Factory - who we are (we consider ourselves super sassy and kind of "adorkable" - and no, that's not a type-o!), what we think is cool and interesting these days or simply whatever is on our minds. In a nutshell, we want our blog to be playful and creative, kind of like, well...kind of like our products quite honestly!
So what are these products we speak of? Sass Factory is a paper doll inspired t-shirt line which girls 5-12 can customize with detachable appliqués. The t-shirts (called Me-Ts), which feature one of six different characters, have "clothing" and "pet dogs" that can be used to change the look of the Me-T character.
There are 6 different detachable pup appliqués to choose from and 15 different dress-up outfit appliqués. The Me-Ts come in either pink or purple and each Me-T comes with two dress-up outfits and a pup.
Check out our Web site to learn more: http://www.sassfactory.com/
And finally, don't forget to "Like" us on Facebook and follow us on Twitter - we like to do contests and giveaways in both places, and we simply adore offering special discounts to our fans and followers!
So, until next blog post, stay sassy and remember: dream it. design it. dare to wear it.
Tuesday, May 18, 2010
I Can't Stand to See Kids Wearing....
Thank-you Michelle Kouzmine for allowing your readers to express the fashion and style they don't like seeing on young girls today. We were pleased to see some really wholesome responses from pre-tweens themselves!
Check it out here: http://bit.ly/9UzTaM
Sass on!
The SF Team
Check it out here: http://bit.ly/9UzTaM
Sass on!
The SF Team
Monday, February 15, 2010
"Put some leggins on under that dress!"
We just watched a really great short video, posted last fall on CoolMom.com, that speaks to how little kids are dressing way too old for their age these days - especially little girls. It's an interesting video that shares views very much along the same lines as our own, here at Sass Factory.
We think its important for young girls to be wholesome. That's our number one priority.
But we also know that girls are influenced by fashion from younger ages and we remember first-hand how fun it is for little girls to express themselves through their own sense of style.
That's why we've come up with a compelling solution to let little girls be little girls, while letting them explore the fashionista within. And we are working hard to share our creation with you very soon...
Stay sassy,
The SF Team
We think its important for young girls to be wholesome. That's our number one priority.
But we also know that girls are influenced by fashion from younger ages and we remember first-hand how fun it is for little girls to express themselves through their own sense of style.
That's why we've come up with a compelling solution to let little girls be little girls, while letting them explore the fashionista within. And we are working hard to share our creation with you very soon...
Stay sassy,
The SF Team
Saturday, February 6, 2010
The countdown to launch!
Hello!
We at Sass Factory have spent the last two years visualizing, prototyping, testing and revising our product. We are now at the final mile and counting down to our launch...and it's coming up very soon!
What is Sass Factory, you ask?
Well, let's just say it's a completely unique product and an interactive Web experience that allows young girls to express their fashion style and capabilities as a designer in a wholesome way.
Stay tuned for some more hints...
Keepin' it sassy,
The SF Team
We at Sass Factory have spent the last two years visualizing, prototyping, testing and revising our product. We are now at the final mile and counting down to our launch...and it's coming up very soon!
What is Sass Factory, you ask?
Well, let's just say it's a completely unique product and an interactive Web experience that allows young girls to express their fashion style and capabilities as a designer in a wholesome way.
Stay tuned for some more hints...
Keepin' it sassy,
The SF Team
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