Lately we've received a bunch of questions around why we are branded "Sass Factory". Yes, our t-shirts are conceptually new, so why aren't we called "Paper Doll T-shirts" or "Dress-up Doll T-shirts" or something of that nature?
Well, it's really quite simple. We know our products are key to our business but we designed them holistically and the clothing is only one half of our concept. The other half is the online "fashion designer" concept. Every purchase contains a code that leads fashionistas to our web site (http://www.SassFactory.com). Once there, they also discover the Sass Factory Design Studio, where girls can create their own fashion designs.
Now the Design Studio is not like any other dress-up doll game site out there. Girls can create fashion designs with granular detail, simply. They first pick their model and the model's pet dog, if they desire (yes, they can create outfits for the dogs too!). They can then design from many details and colors/designs to create original fashion designs that they can post to the Sass Factory Catwalk. Once posted on the Catwalk, other fashionistas can rank them by giving them 1 to 5 stars. The highest voted outfits get highlighted on the Sass Factory web site for all to adore!
Furthermore, the most popular designs will influence future Sass Factory dress-up outfit appliques!
So that brings us back to why "Sass Factory"? We want to make sure people know right away there is more to Sass Factory than the physical products - we want to spark the imagination and make sure our name represents that we are offering the ability to "create" something and to "be the creator".
Sass Factory has just made it's entrance in this big, wide world, but we selected our brand futuristically and have high hopes that people will one day associate our products and web experience with a personal experience in which they will be able to lead a sassy revolution through their own creativity.
Well, that's our reasoning. Stay sassy!
Monday, December 12, 2011
Wednesday, December 7, 2011
How Young is "Too Young" for Beauty Treatments?
Here at Sass Factory, we subscribe to the fact that girls are "sugar and spice and everything nice".
We are big fans of the color pink.
We're huge believers in "girls being girls"...And by that we mean "girls being girls" not "girls being women".
Lately, we've been reading headlines about girls as young as 8 years old getting botox, bikini waxes and other "beauty" services that have traditionally been reserved for women many times their age...
Sure, we've been guilty of encouraging girls to dress-up in who or what they want to be, whether it be a soccer player, fairy princess or pop star. Often times we see our little sweethearts playing at being grown-ups, as doctors or chefs or moms.
But we firmly believe there is a clear line between letting your child pretend she's older than she is, versus enabling her to have experiences beyond her years, regardless of whether she expresses wanting them.
In what world is it OK to let your little girl think she has wrinkles or that the peach fuzz on her legs or arms is something to be ashamed of? There is something really wrong with encouraging solutions for that, or even telling her she is anything short of perfect just the way she is.
One of our staff innocently took her niece to get her first kids pedicure at age 6 as a treat, without thinking twice about it. Although her niece thought it was neat, and has never again asked for one, our friend and staff member is now wondering if this was the right thing to do, or if she exposed her niece to something that she should be doing later in life.
What are your thoughts?
We are big fans of the color pink.
We're huge believers in "girls being girls"...And by that we mean "girls being girls" not "girls being women".
Lately, we've been reading headlines about girls as young as 8 years old getting botox, bikini waxes and other "beauty" services that have traditionally been reserved for women many times their age...
Sure, we've been guilty of encouraging girls to dress-up in who or what they want to be, whether it be a soccer player, fairy princess or pop star. Often times we see our little sweethearts playing at being grown-ups, as doctors or chefs or moms.
But we firmly believe there is a clear line between letting your child pretend she's older than she is, versus enabling her to have experiences beyond her years, regardless of whether she expresses wanting them.
In what world is it OK to let your little girl think she has wrinkles or that the peach fuzz on her legs or arms is something to be ashamed of? There is something really wrong with encouraging solutions for that, or even telling her she is anything short of perfect just the way she is.
One of our staff innocently took her niece to get her first kids pedicure at age 6 as a treat, without thinking twice about it. Although her niece thought it was neat, and has never again asked for one, our friend and staff member is now wondering if this was the right thing to do, or if she exposed her niece to something that she should be doing later in life.
What are your thoughts?
Subscribe to:
Posts (Atom)
