Lately we've received a bunch of questions around why we are branded "Sass Factory". Yes, our t-shirts are conceptually new, so why aren't we called "Paper Doll T-shirts" or "Dress-up Doll T-shirts" or something of that nature?
Well, it's really quite simple. We know our products are key to our business but we designed them holistically and the clothing is only one half of our concept. The other half is the online "fashion designer" concept. Every purchase contains a code that leads fashionistas to our web site (http://www.SassFactory.com). Once there, they also discover the Sass Factory Design Studio, where girls can create their own fashion designs.
Now the Design Studio is not like any other dress-up doll game site out there. Girls can create fashion designs with granular detail, simply. They first pick their model and the model's pet dog, if they desire (yes, they can create outfits for the dogs too!). They can then design from many details and colors/designs to create original fashion designs that they can post to the Sass Factory Catwalk. Once posted on the Catwalk, other fashionistas can rank them by giving them 1 to 5 stars. The highest voted outfits get highlighted on the Sass Factory web site for all to adore!
Furthermore, the most popular designs will influence future Sass Factory dress-up outfit appliques!
So that brings us back to why "Sass Factory"? We want to make sure people know right away there is more to Sass Factory than the physical products - we want to spark the imagination and make sure our name represents that we are offering the ability to "create" something and to "be the creator".
Sass Factory has just made it's entrance in this big, wide world, but we selected our brand futuristically and have high hopes that people will one day associate our products and web experience with a personal experience in which they will be able to lead a sassy revolution through their own creativity.
Well, that's our reasoning. Stay sassy!
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